Gil-Juárez and Vitores reject the conduit metaphor of communication: language is not a neutral channel through which already formed meanings travel from one mind to another. Communication is instead constitutive, a social process through which objects, identities and versions of reality are produced, negotiated and made durable. Their central theoretical contribution is the insistence on the productive and performative character of linguistic practice. Discourse is approached as a historically situated ensemble of meanings, metaphors, categories and narratives capable of making some versions of the world appear obvious while marginalising others. The methodological operation is therefore to examine variation, rhetorical function and interpretative repertoires rather than to treat speech as transparent evidence of underlying mental states. This connects social psychology to ethnomethodology, post-structuralism and the linguistic turn, while preserving attention to everyday interaction. The work is particularly strong in showing that meaning is neither purely individual nor merely textual: it is socially available, pragmatically mobilised and consequential in action.
